Oxygen Media Announces Exclusive Multi-Media Partnership With ULTA Beauty For New Modelling Competition Series The Face
Winner becomes brand ambassador and spokesperson for retailer’s fall and holiday 2013 national ad campaigns.
Oxygen Media today announced a strategic multi-media partnership with ULTA Beauty, one of the fastest growing beauty retailers in the United States, for its new modeling competition series, The Face, set to debut in Q1 2013. The Face is produced by Shine America.
The Face, hosted by photographer Nigel Barker, features supermodel coaches Naomi Campbell, Karolina Kurkova and Coco Rocha as they compete to find the newest face of ULTA Beauty. The series will give viewers access inside the world of the industry as three teams of models, each led by a supermodel coach, are guided through real life assignments, including photo shoots and commercials.
The winner of The Face will receive, courtesy of ULTA Beauty, an ultimate grand prize of becoming a spokesperson and ambassador for the brand’s Fall and Holiday 2013 national ad campaigns. The contract will give unprecedented exposure to the winner, including a photo shoot for ads that will run in national publications, on ULTA.com, on signage in more than 500 stores, in ULTA Beauty direct mail magazines and in newspaper inserts reaching millions of readers. The winner will also make personal appearances in ULTA Beauty stores across the U.S., provide blog beauty tips and behind-the-scenes photos on ULTA.com, represent the brand at Fall Fashion Week 2013, and participate in multiple social media initiatives for the company.
“Oxygen is reimagining the TV modeling competition genre giving one winner a unique opportunity to be the face of a national brand – a huge break for any model,” said Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media. “Fashion and beauty are passions for our young, female audience; and, ULTA Beauty is a great brand for our multi-media partnership. It’s one of the fastest growing beauty brands out there, being embraced by women everywhere.”
“We’re thrilled that ULTA Beauty has come aboard The Face with such a dynamic, integrated partnership,” said Monica Austin, Senior Vice President, Business and Brand Development, Shine America. The Face will allow aspiring models the once-in-a-lifetime opportunity to learn and work with some of the top names in the fashion industry. And ULTA Beauty is the perfect brand for the winner to represent as it is a company that truly celebrates and inspires beauty.”
Throughout the series the supermodel coaches will mentor young hopefuls, using the lessons and skills they have learned to guide their teams through challenges which will accurately depict what it takes to have a career as a model and be the face of a brand. During the process, the aspiring models will be exposed to the very best photographers, stylists and designers in the fashion world. In the end, one girl will be chosen to become “The Newest Face of ULTA Beauty” and a brand ambassador for the company.
“ULTA Beauty is proud to sponsor Oxygen Media’s new reality competition series, The Face," said Chuck Rubin, President and CEO of ULTA Beauty. “We are pleased to offer the winner the opportunity to become “The Newest Face of ULTA Beauty” and star in our Fall and Holiday 2013 campaigns. As the largest beauty retailer of our kind, we look forward to providing a strong launching point for the winner’s career.”
As part of the exclusive deal, Oxygen Media will provide in-show integration for ULTA Beauty throughout the season with an emphasis on the finale episode, which will feature an “ULTA Beauty Challenge.” ULTA Beauty will also provide its ULTA Cosmetics line of products, as well as its top hair and makeup artists for styling throughout the series.
The Face is produced by Shine America with Eden Gaha, Paul Franklin and Andrew Frank serving as executive producers.