Jeffrey Schneider was named Executive Vice President, Business and Legal Affairs & General Counsel for Shine America in July 2013.

Schneider leads Shine America’s in-house business and legal affairs department and serves as the company’s general counsel. He reports to Shine America CEO Rich Ross and works out of the company’s Los Angeles office.

Prior to joining Shine America, Schneider had served as Executive Vice President, Business Affairs, Entertainment & Digital Networks and Integrated Media at NBCUniversal, since July 2011. There he oversaw all aspects of business affairs for the group’s Bravo, Oxygen, Style, Sprout, Telemundo, Fandango and Daily Candy assets.

From 2007 to 2011, Schneider served as the Senior Vice President of Business Affairs and Deputy General Counsel for Lifetime Television Networks, a wholly-owned subsidiary of A&E Networks. There he oversaw all business affairs and entertainment-related legal policy for Lifetime’s programming, marketing initiatives and digital product.  He also was responsible for all business affairs for AETN’s scripted programming across its network holdings including for Lifetime, A&E and The History Channel.

Prior to joining Lifetime, Schneider spent 15 years in executive and/or legal capacities at Fox Television Studios (a division of 20th Century Fox Television), MTV Networks (a division of Viacom), Paramount Pictures Corp. (a subsidiary of Viacom) and was an associate at the entertainment law firms Katz, Golden & Sullivan and Slaff, Mosk & Rudman, where he represented talent, producers, writers, directors and production companies in all manner of televisions and film transactions.

Schneider is currently an adjunct law professor at the University of Southern California Gould School of Law, Pepperdine Law School and the Carnegie-Mellon University Heinz School of Management.

Schneider holds a J.D. from the University of Southern California (1991, with honors, Law Review), as well as a B.A. in Communication Studies from UCLA (1987, cum laude).  He began his legal career in 1991 as a Law Clerk to the Chief U. S. District Court Judge for the District of Nevada, the Hon. Edward C. Reed, Jr. He resides in Southern California with his wife and three children.